About Founders

Ami Chokshi, Founder and Noopur Chokshi, Founder of Amaya

Ami Chokshi & Noopur Chokshi

Founders & Creative Directors, Amaya Salon & Academy

Ami Chokshi, Founder of Amaya
FOUNDER

Ami Chokshi

Ami Chokshi is the Founder of Amaya Salon, Ahmedabad, and a distinguished Makeup Artist & Hair Artist with over 35 years of experience in the beauty industry.

Ami’s journey is deeply intertwined with the story of Amaya. With a vision rooted in artistry, elegance and personalised beauty, she laid the foundation of the salon and nurtured it into the institution it is today. A certified professional from the Makeup School of London, her expertise is built on decades of experience, an instinctive understanding of beauty, and an unwavering eye for detail.

Yet, her artistry remains as contemporary as ever. A firm believer in evolving with the times, Ami continually refines her craft, keeps abreast of emerging techniques and global beauty trends, and brings a modern sensibility to her work, particularly in understanding the evolving aesthetic of today’s bride.

Fondly known as “Ami Aunty” to brides, she is cherished not only for her artistry but for the calm, poise and warmth she brings to every bridal experience. Her ability to make brides feel instantly at ease has made her a beloved and enduring presence in their most special moments.

Beyond her work with clients, Ami is also a respected trainer and mentor to many aspiring artists. Over the years, she has shared her knowledge, techniques and experience with the next generation of beauty professionals, earning her a reputation as a guiding influence in the industry.

Today, Ami continues to be the guiding force behind Amaya, embodying the grace, craftsmanship and personal touch that have defined the salon for over three decades.

FOUNDER

Noopur Chokshi

Noopur Chokshi is an Entrepreneur, Hairstylist & MUA. She is the Founder of Amaya Salon in Ahmedabad and Misfits Salon in Bombay.

Noopur’s Salons cater to over 1000s of Clients & Brides each year. She is a CIDESCO certified cosmetologist and a Hair and Make-up artist trained with world renowned artists like Georgy Kot, Vidal Sasoon Academy and Raphael Oliver in Los Angeles, South Africa and Dubai. She is also the winner of Toni & Guy 'Hair Heroes' and one of India’s top 15 members of the L’Oréal Professionnel French Balayage Squad. But she takes utmost pride in being a renowned trainer having conducted over 20 workshops with over 500 students.

Noopur Chokshi, Founder of Amaya

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